Cynthia Wilkins

Freelance writer and editor currently located in Phoenix.

Hi there! Thanks for checking out my work.

My portfolio is a sampling of projects I've created since starting my career journey in 2000. You'll find web content, ad copy, social media messaging, blog posts, UX copy, book editing, print and online articles, and more.

I've enjoyed learning and writing about a range of topics and have worked for a variety of industries: technology, communications, healthcare/pharma, insurance, automotive, travel/hospitality. retail, art, and fashion.

As a professional word nerd, I love grammar and know the rules well enough to break them. I follow AP Style or Chicago Manual of Style as my work dictates.

Curious about a type of project you don't see here? Let me know and I can send you specific samples by request.

Nxu Digest • 08/18/2023

Five Helpful Tips for Better EV Charging

Blog article about the best ways to charge your EV (2023)

Dell Business Services, Inc. • 10/14/2022

Walmart Grocery Landing Page

Content for spec landing page for Walmart Grocery campaign (2016)

Verizon Wireless • 10/12/2022

Verizon Wireless PPC Ad

Ad copy for Verizon Wireless, touting the Droid DNA Android smartphone (2012)

Dell Business Services, Inc. • 10/14/2022

Placentia-Linda Hospital Web Content

Website content for Placentia-Linda Hospital's surgical weight loss program (2016)

Johnson & Johnson • 10/14/2022

"How to Eat After Surgery" Article for Care4Today© App

Two-minute read for the Care4Today© medication management app by Johnson & Johnson Health and Wellness Solutions, Inc. One of 300 quick reads I researched and wrote for the app on the topics of Crohn's disease, diabetes, and bipolar disorder (2016)

NTT DATA Services, Inc. • 10/14/2022

"Designing an Ethical Future" Blog Article

I worked one-on-one with Lisa Woodley, VP of Customer Experience for NTT DATA Services, to draft and edit this article about ethical design (2022)

Dell Business Services, Inc. • 10/14/2022

MetLife Campaign SMS Copy for iPhone

SMS for iPhone for MetLife Campaign (2015)

Dell Business Services, Inc. • 10/14/2022

Walmart Grocery Email Campaign

Spec email for Walmart Grocery campaign (2016)

Dell Business Services, Inc. • 10/14/2022

Amica Home Insurance Landing Page

Landing page content for Amica Home Insurance (2017)

Book Editing • 10/14/2022

Horse Stories

As their book editor, I helped first-time authors Gina Martell and Debra Johnson bring their equine-assisted coaching stories to life (2022)

Orange Coast Magazine • 10/14/2022

OC Style: Sole Fusion

I spent a glamorous season as the fashion scout for Orange Coast Magazine, writing under the alter ego Ellie Montgomery (2008)

Real Estate • 10/14/2022

Warmington Group Brochure

Print brochure copy for upscale single-family neighborhoods for the Warmington Group (2016)

NTT DATA Services, Inc. • 10/14/2022

CX Engineering Battle Card

An overview of NTT DATA's CX/EX Engineering offering (2019)

Verizon Wireless • 10/12/2022

Verizon Wireless Interactive Sweepstakes Form

Interactive copy for the Droid DNA Sweepstakes for Verizon Wireless (2012)

NTT DATA Services, Inc. • 10/14/2022

BMW Case Study

A case study highlighting the modernization of BMW's IS systems (2019)

Toastmasters International • 10/12/2022

Toastmasters International Home Page

Home page content for the non-profit's site refresh (2015)

Dell Business Services, Inc. • 10/12/2022

MetLife Campaign SMS Copy

SMS copy for MetLife's UX campaign (2015)

Public Relations • 10/12/2022

Orange County United Way Press Release

Tax preparation press release for United Way Orange County (2011)

NTT DATA Services, Inc. • 10/12/2022

Predictive Maintenance Whitepaper

I edited and contributed to this whitepaper discussing the importance of Predictive Maintenance. It was published to the Interwebs but I can't seem to locate it, so here is my version (2019)

NTT DATA Services, Inc. • 10/12/2022

Tenet Patient Portal Script

This patient portal script was applied to Tenet Healthcare's network of websites (2016)

NTT DATA Services, Inc. • 10/12/2022

Interactive Website Content

I served as the content editor for NTT DATA's CX Offerings site (2022)

Orange County Register • 03/20/2007

"Just when you thought bikinis couldn’t get any more sexy"

Article on Beach Bunny Swimwear founder Angela Chittenden, written for the Orange County Register (2007). This is one of 400 articles I wrote for the Register and affiliate publications between 2003-2008.